Tag Archives: Kickstarter

Startups Finance – How to Present Financials at a Pitch Event

By Antonio A Arias

past present futureAt angel investor forums, it is quite common for entrepreneurs to make the mistake of over selling its projections with little discussion of its past and present financial status. Therefore, the story does not flow and only begs questions distracting us from the value proposition.

Remember: financial investors (unlike strategic investors) are interested mainly on how they will get a return on their capital and when. For a short ten minute pitch, hit the bullet points fast.

Past

How much was invested by the founders and other shareholders? Where did the money go? What were the results or milestones?

Present

What is the status of the business? Sales funnel? Sales traction?

Future

How much funds are needed to move forward? Use of proceeds? Expected results?

The key is to earn the investors’ confidence fast. There is no sense talking about the projections without a quick recount of the past performance and present realities. Unless the business has proven its marketing strategy, reporting on the customer development status is the more meaningful information. Defending a 3 to 5 year financial forecast and valuation is a total waste of time.

Establish instant credibility. Always show a financial forecast starting with the past and the present.

http://www.healthycrowdfunder.com

 

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Filed under For Entrepreneurs

Riding the Crowdfund Wave – the What How and Why

[Please play this slidecast on your desktop or laptop. At this time Ipad, Iphone, or other mobile does not work with voice]

What is the status of securities rules in the US and in Canada?

What type of equity based crowdfunding is allowed by the SEC? And why might the Canadian regulators might adapt the same?

What can entrepreneurs do now while waiting for the securities rules for non-accredited investor crowd?

How pre-marketing helps find and win customers and investors?

How accelerators/ incubators or mentors give entrepreneurs a marketing edge?

How can entrepreneurs/ investors profit financially and socially from crowdfunding?

Why are we in to crowdfunding?

Why should all investors support crowdfunding? What’s in it for them?

These are only some of the questions we answered. The audience asked more. What have you got for us?

Would you like to find ways you can profit from crowdfunding? Click below and join us at the 2nd Annual Global Crowdfunding Convention and Bootcamp

http://www.eventbrite.com/event/4077614254/Crowdfund/10023262109

 

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Filed under For Entrepreneurs, For Investors